Researching and inventing are very expensive activities. It is the task of applied research to ensure that, in the medium-term, knowledge is deployed in useful applications to generate financial returns. It is important to make the right strategic decisions at early stages in R&D projects in order to ensure sustainable value creation.

In advisory discussions with the research partner, we elucidate which strategy will be optimal for protecting specific research results. In addition, we work together in contemplating how inventions may be successfully converted into useful innovations, and which exploitation path promises the greatest success for the invention.